{"id":3793,"date":"2026-04-14T09:54:11","date_gmt":"2026-04-14T07:54:11","guid":{"rendered":"https:\/\/science-communications.ch\/areas-of-expertise\/"},"modified":"2026-05-10T12:12:32","modified_gmt":"2026-05-10T10:12:32","slug":"areas-of-expertise","status":"publish","type":"page","link":"https:\/\/science-communications.ch\/en\/areas-of-expertise\/","title":{"rendered":"Areas of Expertise"},"content":{"rendered":"\t\t
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Clarity over hasty action<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I support research institutions, scientific programs, and technology companies in strategically positioning and communicating their work. The focus is on: <\/p>

  • complex content that must not be oversimplified,<\/li>
  • small, internationally networked target audiences with high levels of expertise,<\/li>
  • long-term impact rather than short-term attention.<\/li><\/ul>

    In this context, strategic communication does not mean \u201cPR,\u201d but rather guidance: What is essential? For whom? In what context? And in what tone? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Strategy workshops<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    In workshops, I work with executives and decision-makers to develop answers to questions such as:<\/p>

    • Which target audience is critical to success?<\/li>
    • What language, style, and visual imagery are appropriate for this?<\/li>
    • What implications does this have for our brand presence, content, and channels?<\/li><\/ul>

      The answers are developed collaboratively and then clearly documented. This creates the foundation for decisive action. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      In addition to strategic clarification, the development of compelling narratives plays a central role. Scientific and technological projects are often complex and cannot be reduced to simple buzzwords. Together with those responsible, I work to structure the core content in a way that makes its significance clear: for the expert community, for partner organizations, and for decision-makers. This results in a consistent content strategy that serves as the foundation for texts, presentations, media relations, and visual communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      A significant part of my work takes place on-site \u2013 in the lab, in the field, and within the daily work routines of researchers or engineers. This is where interviews, documentary photography, and films are created; they are not staged but emerge directly from the work itself. This is only possible in moments when people forget they are being observed and focus entirely on their tasks. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Crisis management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      In challenging situations, I support organizations with crisis communication. The goal is always de-escalation: through precise root-cause analysis, strategic foresight, coordinated processes, and the ability to remain effective even under pressure. <\/p>

      These assignments require level-headedness and discretion. Over the past 25 years, I have advised numerous institutions in crisis situations and consistently been able to defuse situations. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Who this work is for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      My approach is tailored to organizations that are scientific or technological leaders, think and act globally, and view communication as a long-term investment.<\/p>

      It is not suitable for short-term campaigns without lasting impact, purely reach-driven strategies without substantive content, or standardized PR packages.<\/p>

      If you\u2019ve reached a point where your communication needs to become not louder, but more precise, credible, and sustainable, I\u2019d be happy to take the time for a conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Clarity over hasty action I support research institutions, scientific programs, and technology companies in strategically positioning and communicating their work. The focus is on: complex content that must not be oversimplified, small, internationally networked target audiences with high levels of expertise, long-term impact rather than short-term attention. In this context, strategic communication does not mean […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":3,"footnotes":""},"class_list":["post-3793","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/pages\/3793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/comments?post=3793"}],"version-history":[{"count":8,"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/pages\/3793\/revisions"}],"predecessor-version":[{"id":4119,"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/pages\/3793\/revisions\/4119"}],"wp:attachment":[{"href":"https:\/\/science-communications.ch\/en\/wp-json\/wp\/v2\/media?parent=3793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}