Strategic Communication for Complex Science and Technology

Clarity, trust, and long-term perspectives for demanding audiences

science communications is Eberhard Zangger’s personal platform for strategic communications. For more than twenty years, I have been supporting research institutions, scientific programs, and technology-driven organizations in their external communications.

Close to the subject

I work at the intersection of research and technology on one side and discerning target audiences or the general public on the other.

On equal terms with researchers

My work is based on technical expertise, long-standing relationships with researchers, and the ability to be present without intruding. This also gives me access to sensitive research environments.

What emerges

Trust, openness, and mutual respect lead to conversations and images that are not staged and take a discerning international audience seriously.

Whether in external communications or as part of internal strategy development: the goal is never attention for the sake of impact, but rather lasting credibility.

Areas of Expertise

Strategy development

Behind every individual measure lies a strategy that optimally integrates your messages across all channels – with a particular focus on what sets you apart and concrete customer benefits.

Positioning

You reach your target audience with meaningful messages: precisely formulated, consistent over the long term, and accessible to media, partners, and decision-makers.

Content

Authentic texts, photos, and videos stem from a sense of connection, not from scripted directions. This requires genuine interest, understanding, and a personal rapport.

An example of my approach is the video “Scientific Excellence meets Societal Impact,” created in collaboration with the video agency Lauschsicht as part of my long-standing mandate for the Branco Weiss Fellowship at ETH Zurich. The intensity of the conversations – and thus of the film – is rooted in a relationship of trust that has grown over the years.

Play Video

Crisis management

Any organization can suddenly find itself in a delicate situation. In such cases, I support you discreetly and systematically, drawing on my many years of experience – with a proven track record of success.

Shaping the future together

If you work in a demanding field of research or technology and are looking for a form of communication that does justice to your work, I look forward to speaking with you.